Apple Confound Critics Again

Whether you’re a fan or not, you have to hand it to Apple that its marketing division is doing an awesome job selling its products. The knives have been out for CEO Tim Cook with critics asking what innovations the company has brought out since the death of its charismatic co-founder Steve Jobs.

By Mike Wheeler

 

Whether you’re a fan or not, you have to hand it to Apple that its marketing division is doing an awesome job selling its products. The knives have been out for CEO Tim Cook with critics asking what innovations the company has brought out since the death of its charismatic co-founder Steve Jobs.

 

While the jury is still out, tills all over the world were singing as the latest iPhones went on sale last Friday with over nine million iPhones sold worldwide in five days. The cheaper 5c iteration hasn’t sold as well as the 5s, but what is interesting is that the latest versions haven’t offered up any wow factors with regard to build or features.

 

Queues were still massive when both devices went on sale, and these were also backed up by large numbers of downloads for the latest mobile operating system updates despite complaints about a large number of glitches.

 

The sales have seen the company’s share price bumped up by five percent to just over US$490 a share, and Cook has stated that the initial run of iPhone 5s had run out of stock, with new deliveries just around the corner.

Leave a Reply