Apple Beats Out HP In Mobile PCs

  • Apple number one in mobile PC market
  • Toshiba only other company to get growth
  • HP slips to number two

Surging iPad shipments have propelled Apple to a 17.2 percent share of worldwide mobile PC shipments in Q4 2010, placing Apple at the top of the DisplaySearch market share ranking, according to preliminary results from the DisplaySearch Quarterly Mobile PC Shipment and Forecast Report.

The report says Apple shipped more than 10.2 million notebook and tablet PCs combined, nearly a million more units than HP in Q4 2010. While Apple’s iPad is benefiting from a first-mover advantage, particularly in mature markets, its notebook PC shipment growth rate continues to exceed the industry average.

“While we anticipate increased competition in the tablet PC market later this year with the introduction of Android Honeycomb-based tablets, Apple’s iPad business is complementing a notebook line whose shipments widely exceed the industry average growth rate,” said Richard Shim, Senior Analyst at DisplaySearch. “Apple is currently benefiting from significant and comprehensive growth from both sectors of the mobile PC spectrum, notebooks and tablet PCs. Cannibalisation seems limited at this point.”

Among the top five brands in the mobile PC market, Toshiba was the only other company to exhibit Y/Y shipment growth. Toshiba’s shipments increased 15 percent, to over 5.1 million units in Q4 2010, as it maintained its number five position in market share. HP, Acer Group (including Founder shipments), and Dell took out spots two, three and four, respectively. The top five brands accounted for 65.4 percent of the total mobile PC market.

Table 1: Preliminary Q4’10 Worldwide Top Five Mobile PC Shipment Rankings by Brand (millions)

Rank                Brand              Units    Share

1                      Apple               10.2       17.2%
2                      HP                     9.3        15.6%
3                      Acer Group     8.4        14%
4                      Dell                   5.9         9.9%
5                      Toshiba           5.1         8.6%