ACMA Issues Warning To Vodafone Over Ads

  • In relation to TCP Code
  • First warning
  • Mobile phone offer ad

The Australian Communications and Media Authority has recently issued a form warning to Vodafone for breaching the Telecommunications Consumer Protections Code (TCP Code) when it failed to prominently display its standard charges for a mobile phone offe

  • In relation to TCP Code
  • First warning
  • Mobile phone offer ad

The Australian Communications and Media Authority has recently issued a form warning to Vodafone for breaching the Telecommunications Consumer Protections Code (TCP Code) when it failed to prominently display its standard charges for a mobile phone offer on its ad in the Herald Sun on 18 April 2013.

According to the TCP Code, providers who have text based advertisements which offer “included value” (such as Vodafone’s offer of $200 worth of calls and text on a $30 per month mobile phone plan) must prominently state their standard charges for the cost of a two minutes national mobile call, cost of sending an SMS and the cost of using 1MB of data.

See Also: ACMA Says Telstra Breached Customer Privacy

This information was designed to assist consumers in making an informed choice when comparing the relative value of different telecommunications plans and offers. The agency continues to scan advertisements in print and online for TCP Code compliance and will take action when warranted.

This is the first formal warning in an advertising manner and the seventh industry issued since the TCP code registration in September of 2012.

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