A look inside Sydney’s Microsoft Store
Today marks the day Microsoft will open the doors to its Flagship Store in Sydney, the first of its kind outside of North America.
Pitched as more than just a retail outlet, the store also includes an "Answer Desk", and a "Community Theatre". The Answer Desk is a Genius Bar style helpdesk where shoppers can get help with their PCs, while the Community Theatre will be used to run educational workshops, training sessions and other events.
"We're building these stores to connect with customers, to showcase the best of our brand," said Microsoft General Manager for International Retail Stores, Travis Walter.