UK network ITV in phone comp scandal
British broadcaster ITV was fined a record 5.67 million pounds ($11.76 million) on Thursday for misleading viewers over premium rate TV phone-in services
According to news reports in today’s Sydney Morning Herald British broadcaster ITV was fined a 5.67 million pounds ($11.76 million) by industry regulator Ofcom for misleading viewers over premium rate TV phone-in services.
“The fine, which is by far the highest imposed by Ofcom or any of the previous regulators, reflects not only the seriousness of ITV’s failures but also their repeated nature.” Meanwhile ITV chairman Michael Grade offered the following statement:
“Ofcom’s announcement today is an appropriate moment to restate ITV’s unreserved apology to the public for breaches that took place between 2003 and January 2007.
“It is clear that these serious breaches of trust were evidence of gross editorial errors of judgment designed, mistakenly, to enhance the viewer experience,” he said.
“In no case is there evidence that there were any corrupt attempts to generate further revenues.”