Sony aims to be first with OLED TVs

Sony Corporation said this week it planned to start selling ultra-thin TVs using organic light-emitting diode (OLED) technology this year, aiming to become the first to market with a TV using the promising next-generation display.

Several companies are investing in OLED technology because it can produce bright, colorful images and does not require a backlight as do liquid crystal displays (LCDs), allowing for a thinner panel. OLED panels are also said to be energy-efficient and good at reproducing fast-moving images.

At a display forum in Tokyo, customers, suppliers and even rival TV makers turned their backs on 50-inch and bigger TVs to throng before Sony’s tiny 11-inch OLED TVs.

OLED displays are already used in digital cameras, cellphones and other devices with relatively small panels. But cost and technology hurdles have so far prevented them from being mass produced for use in larger equipment such as TVs.

The OLED TV to be launched this year will be made by ST Liquid Crystal Display Corp., a joint venture between Sony and Toyota Industries Corp., Sony spokesman Daiichi Yamafuji said, declining to give unit targets or a likely price.

“OLED sets are very expensive, and we mean to begin first by marketing the TVs as a status symbol,” said Sony’s Kazuhiro Imai, a senior manager of the company’s TV and Video business group. “We will see where the business goes from there.”

Other companies investing in OLED displays include Seiko Epson Corp., Canon Inc., Samsung and a joint venture between Toshiba Corp. and Matsushita Electric Industrial Co.

Source: Yahoo! News

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