Polaroid Goes Gaga Over New Products

Polaroid’s new gear at a CES encompasses new products and classic product revivals

New products released by Polaroid at CES include new instant digital products, the return of classic Polaroid instant film and a modern version of the OneStep instant film camera, all with the help of singing star Lady Gaga, who was a guest on its stand at CES 2010.

First up, Polaroid will offer a completely redesigned, modern version of the Polaroid OneStep camera, the PIC 1000. This unit will be available in a range of colours and use classic Polaroid Color 600 Instant Film to produce the brand’s classic white border instant pictures. The Polaroid Color 600 Instant Film will work with both classic and new Polaroid cameras and will be offered in packs of 10 pictures.

Polaroid has also launched a suite of new digital printing products leveraging Zink Imaging’s Zero Ink Printing Technology. Zink Imaging’s platform produces full-colour images without ink cartridges, ribbons, or toner using Zink Paper, an advanced composite material with embedded dye crystals. This ink-free printing recreates the Polaroid instant photo experience from digital cameras or mobile devices using in-camera or outboard printers.

The newest addition to the Polaroid family of Zink-enabled camera products is the Polaroid 3 x 4-inch Instant Digital Camera, a 12 megapixel digital camera with a built-in Zink Printer that produces 3 x 4-inch photos instantly.

The Polaroid 3 x 4-inch Instant Camera produces larger prints than the Polaroid PoGo Instant Digital Camera, yet is still small enough to take on the go. It is also built on the next generation of the Zink Technology which features several quality and performance improvements. With the Instant Digital Camera, people can snap, print and share images immediately without having to connect to a computer. People can view and crop images on the camera before they print and select from a range of borders, from borderless to the classic Polaroid frame.