Olympics boost HD TV sales

According to reports in the Sunday Mail, Australians are rushing out in droves to purchase a new TV to watch the Beijing Olympics.

According to reports in the Sunday Mail, Australians are rushing out in droves to purchase a new TV to watch the Beijing Olympics. With the Olympics less than a month away, and the Seven Network planning to broadcast the event in HD; home electronics stores have reported a massive 39 percent increase in sales of LCD and plasma TVs.

Australia’s official broadcaster, the Seven Network, and partner SBS will release their official Olympics TV schedules this week.

Seven’s Simon Francis said they expected bumper ratings – the equivalent of two or three State of Origins or AFL grand finals every day – for the 17 days of the Olympics, with up to five million viewers tipped to tune in.

Dam Weir of JB Hi Fi believes the recent massive price drop coupled with the upcoming Olympics have conspired to deliver huge growth in the LCD and plasma market. Weir estimates about 50-80 TVs are sold in every store each week.

The average price for a 102cm high-definition TV is now about $1600, compared with $2400 a year ago.

Four years ago, before the Athens Games, TV sales also surged despite the Games being out of Australia’s time zone. The average price then for a flatscreen TV was $5000.

Source: Sunday Mail

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