Lady Gaga Reigns Supreme On Yahoo

  • Lady Gaga rates as number 1 search for Yahoo
  • Gulf Oil Spill and Fed Election also make cut
  • iPhone makes Top 10

Yahoo Australia’s annual Most Popular Searches, which tracks the searches on Yahoo!7 Search made by Australians during 2010, has revealed Australia’s ongoing obsession with pop culture with six out of the top 10 overall searches dominated by celebrities.

Lady Gaga tops the list as the most searched celebrity with Justin Bieber, Lindsay Lohan, Kim Kardashian, Rihanna and Megan Fox also in the top 10. Britney Spears who previously dominated the Most Popular Searches has been knocked off the top search results for the first time in years.

Events such as the Football World Cup and Australia’s Federal Election found their way into the overall most searched terms, along with consumer gadgets iPhone4/iPad and the oil spill in the Gulf of Mexico.

In the news category, Australia’s Federal Election which resulted in the nation’s first hung parliament was the most popular news search, but the search trends also reflected interest in news abroad as information was sought about Haiti earthquake, Chilean miners and the Icelandic volcano.

The Most Popular Searches also records Australia’s sport related searches. Soccer fever gripped the nation during the World Cup as did the Commonwealth Games and more controversial sporting scandals surrounding Tiger Woods, Brendan Fevola and the Melbourne Storm salary cap breach.

The Most Popular Searches highlights the top trends, topics and stories from Australians’ searches on Yahoo Search. To create the Most Popular Searches, Yahoo!7 analyses search queries based on absolute volume and growth versus previous periods.

  1. Lady Gaga
  2. World Cup
  3. Justin Bieber
  4. iPhone 4/iPad
  5. Federal Election 2010
  6. Lindsay Lohan
  7. Kim Kardashian
  8. Rihanna
  9. Oil Spill
  10. Megan Fox