Kogan Whines About IE7

• Kogan taxes IE users 6.8 percent
• Effective immediately
• Demands consumers download new browser

Melbourne-based online retailer Kogan, is charging a tax to customers who use the Internet Explorer browser for their online technology purchases.

The new 6.8 percent tax is no in effect on all products purchased from Kogan.com, for any Australian shoppers still use IE7.

Kogan founder and CEO, Ruslan Kogan said the company was sick of wasting time and money to ensure its new website works on Microsoft’s obsolete browser, but without articulating what the problems have been.

“Internet Explorer 7 has long since passed its use-by date. It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago. It goes against everything Kogan stands for,” he says.
“It’s not only costing us a huge amount, it’s affecting any business with an online presence, and costing the internet economy millions of dollars.

But Kogan said customers who enter the site using Internet Explorer 7 can avoid the impost by downloading an up-to-date browser such as Google Chrome, Mozilla Firefox, Safari, Opera or even a more recent version of Internet Explorer. Kogan will even help make it easy for Australian online shoppers to upgrade to a better web browser.

“We don’t believe our customers are to blame for Internet Explorer 7, so we have included a popup on the site which encourages them to avoid the tax by simply upgrading their browser,” he says.

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