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The Aussie developers of iPhone application, Gasbag, could be amongst the first to serve up ads on their app to Australian punters.
The Aussie developers of iPhone application, Gasbag, could be amongst the first to serve up ads on their app to Australian punters.
GasBag, is an Apple iPhone app that delivers user generated info displaying the price of fuel on a map on iPhone and giving directions to the station. The prices are provided by users when they fill up their tanks. So far more than 75,000 users have added the app in the US since its release one month ago.
The app will launch in Australia in November. In the US it has signed on car manufacturers Toyota and Kia, insurer Esurance and classifieds site Cars Direct to sponsor banner ads that appear alongside petrol price information on the iPhone.
Speaking with The Australian, Jamcode managing director and ex-Sydneysider Mike Johnson said: “From our basic modelling it looks like we can monetise $1 to $5 per user, per year. If we can scale that to half a million users by the end of this year when we expand to Canada, Britain and Australia, that’s a pretty profitable business from those banner ads.”
Banner ads could also incorporate brand date relating to store locations.
“Say you’re driving around the corner of a Target where there’s a sale, we could flag it on the map with a banner up the top that says, ‘Come to Target to pick up your winter woollies and save 10 per cent’.”
Source:
The Australian
