Intel Asia Pacific VP, Navin Shenoy has announced a new low cost Atom processor aimed at the ‘netbook’ market.
Intel Asia Pacific VP, Navin Shenoy has announced a new low cost Atom processor aimed at the ‘netbook’ market.
Shenoy made the announcement at the Taiwan computer show. The move will allow Atom processors to compete on a more level playing field with the likes of AMD and Via Tech who currently supply many of the chips for cheap laptops.
Shenoy said: “The devices are being designed to bring the power of the internet to almost everyone.”
Shenoy said that the Atom breaks with the Intel tradition of making faster and faster chips, which have an inherently higher cost. By contrast, he said, the low-power Atom is relatively cheap to produce and exceptionally small, with 2500 of the chips – each containing 47 million transistors – fitting on one 12-inch wafer.
“Intel has always been about faster, faster and faster chips,” Mr Shenoy said. “But we want to innovate in a new direction this time, very low power, very small size, and, yes, very low cost.”
Asus currently lead the field in the low end notebook category with their EeePCs.
Intel introduces Atom Chip
