Get your iphone apps for free?

According to the New York Times, games always appear in the top 10 free downloads for iPhones users. Users get the free games, downloaded from the Apple App store, by scrolling through ads on their mobile phones before they play the game.


According to the New York Times, games always appear in the top 10 free downloads for iPhones users. Users get the free games, downloaded from the Apple App store, by scrolling through ads on their mobile phones before they play the game.

Mobile phone advertising is a growing and profitable business and Greystripe is one of the companies that is at the forefront of mobile advertising. Greystripe controls the first ever in-game mobile advertising plexus and the world’s first ad-supported mobile game distribution platform.

Michael Chang, CEO of Greystrip states that advertisers are becoming more comfortable with the concept of going after consumers on their phones and about one-third of digital media buyers request mobile ad space.

Ad agencies are still figuring out the best way to combine advertising with mobile technologies as mobiles don’t, as yet, support Flash ads or other visual effects that appeal to advertisers. Also, ads need to be re-configured for mobile phones to adapt to the screen size.

Currently Greystripe has 50 iPhone aps and 850 apps for other handsets available for free download – dpendent on ad service.

Source: New York Times

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