EzyDVD buys Reeltime

EzyDVD has bought up failed start-up ReelTime Media and plans to launch their own EzyDownload service in September.

EzyDVD has bought up failed start-up ReelTime Media and plans to launch their own EzyDownload service in September.

EzyDVD picked up the failed movie download service for a few hundred thousand dollars when the $5million dollar company collapsed in April. Former ReelTime CEO Andrew Wilshire has been retained and will head up the new EzyDownload scheme.

EzyDVD CEO Jim Zavos believes the ten week lead time is ample time for them to get the initial launch of the project online.

“We’re not trying to revolutionise the market because people aren’t legally downloading movies anyway,” says Zavos.

“This is going to be a long drawn out process where we slowly educate consumers into downloading and it’s not going to happen overnight so launching the web site and not having the greatest selection of movies of all time isn’t going to make that much of a difference.”

Unlike the Reeltime model which offered a set top unit for downloads, EzyDownload would exclusively be web-based.

Under the EzyDownload model consumers will be able to download movies to watch on their computers using proprietary software video player that protects movie copyright. Movies were expected to be priced for around $5.95 per new release, Mr Zavos said.

Source: Australian IT



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