Cheaper Macs Arrive

Apple has released its new series of iMacs, just in time to spoil the Microsoft party – and they’re cheap, too!

On the eve of Microsoft’s launch of Windows 7, Apple has unveiled its new iMac line featuring LED-backlit 21.5 and 27-inch widescreen displays in a new edge-to-edge glass design and seamless enclosure.

The new iMac range has Intel Core 2 Duo processors starting at 3.06 GHz, and Core i5 and i7 quad-core processors for up to twice the performance. Every new iMac ships with a wireless keyboard and the all new wireless Magic Mouse.

Units feature LED-backlit displays with a 16:9 aspect ratio, ideal for watching movies and TV shows from iTunes, or editing and watching your own videos or photos using iLife. The new 21.5-inch iMac features a high resolution 1920-by-1080 pixel display. The 27-inch iMac features a 2560-by-1440 pixel display that offers 60 percent more pixels than the previous 24-inch model. Both 21.5 and 27-inch displays use IPS technology to deliver consistent colour across an ultra wide 178 degree viewing angle.

Instead of needing mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Using intuitive gestures, a user can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. The Magic Mouse can be configured as either a single button or two button mouse, according to the user’s preference. The wireless keyboard and Magic Mouse work seamlessly with the iMac’s built-in Bluetooth capabilities to provide a clean, cable-free desk top.

Also on sale is the Mac mini, which is claimed to be faster than its predecessor and offers more storage and comes standard with double the memory. It features a 2.26 GHz Intel Core 2 Duo processor and 2GB of DDR3 1066 MHz memory, a 160GB hard drive, five USB 2.0 ports, FireWire 800, NVIDIA GeForce 9400M integrated graphics and a SuperDrive.

Both the iMac and Mac mini meet Energy Star 5.0 requirements and achieve EPEAT Gold status. Both units use PVC-free internal components and cables, contain no brominated flame retardants, use highly recyclable materials, and feature material-efficient system and packaging designs.

Every Mac comes with Mac OS X Snow Leopard, and iLife, Apple’s suite of applications for managing photos, making movies and creating and learning to play music.
Apple has also updated its MacBook with a new, durable polycarbonate unibody design featuring a n LED-backlit display, a glass Multi-Touch trackpad and Apple’s built-in battery for up to seven hours of battery life.

The new design includes a unique non-skid bottom surface and at 2.1 kilograms, the unit slides easily into a backpack or briefcase. MacBook comes standard with a bright, LED-backlit display with the same wide-angle viewing technology used in the MacBook Pro line. The new MacBook has a 2.26 GHz Intel Core 2 Duo processor, 2GB RAM, a 250GB hard drive, and powerful NVIDIA GeForce 9400M integrated graphics.

The new MacBook includes Apple’s innovative built-in notebook battery for up to seven hours of wireless productivity on a single charge, and up to 1,000 recharges. Depleted batteries can be replaced for $199, which includes installation.

iMac (starting price) $1599
Mac mini (starting price) $849
Macbook $1,299
Magic Mouse $99