Burger King’s Whopper Sacrifice campaign has come a cropper of Facebook. The campaign asked users to sacrifice 10 friends to score free burgers from the Food Chain.
Burger King’s Whopper Sacrifice campaign has come a cropper of Facebook. The campaign asked Facebook users to sacrifice 10 friends to score free burgers from the food chain.
Before the Whopper Sacrifice Campaign was halted, 233,906 friends were “sacrificed” by Facebook users.
Speaking with the Telegraph a Burger King spokesperson said:
“While Facebook was a great sport, they did ask for changes that would have resulted in a different approach to our application. Ultimately, based on philosophical differences, we decided to conclude the campaign.”
The Burger King application could be installed free by Facebook users, who were then rewarded with a Whopper for every 10 friends that they removed from their Facebook page.
Facebook reportedly wanted changes which included ditching an application feature that sent deleted friends messages informing them that an online pal preferred a hamburger over them.