Apple shop to open in Sydney

Apple is finalising plans to build its first official retail stores in Australia, with at least one set for Sydney.

Apple has opened more than 170 retail stores worldwide, most of which are located in the US, although there are seven stores in Britain, four in Canada and seven in Japan. Apple’s stores are known for their clever, unique designs and appear to exist primarily to reinforce the company’s brand cachet.

“We have submitted concepts for the store we’d like to build in Sydney and are working with the city to gain their approval,” Apple spokesman John Marx said.

“Our stores are a huge hit in the US, Canada, UK and Japan, and we look forward to bringing the unique Apple retail experience to customers in Australia.”

It was not clear where Apple’s Sydney store would be located or if it would offer a similarly unique design, but a report in a Melbourne newspaper yesterday said Apple had leased space in a “multi-level retail centre being developed at a former Westpac site on the corner of George and King streets”.

Apple products have been sold in Australia through the company’s own online store and through authorised resellers.

Source: SMH

Related Links: Apple Australia

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