Apple shift into gear

40 million iPhones to be built and a new Nano on the way? We look at what’s happening.

Big news for Apple coming up with news source BusinessWeek claiming that Apple plan to build 40-45 million 3G iPhones within the next year.

In Australia, there are just short of 21.5 million people and this is around twice that number. Let’s not even count the sheer volume of handsets companies like Nokia, Samsung, Sony Ericsson, HTC, LG, and Motorola will release or the monumental amounts of fakes and start-ups that will make their way from the factories of Taiwan and China and into peoples pockets.

Forty to forty-five million iPhones is damn ambitious even for a company like Apple who are probably stealing their own market right from beneath them.

How many people do you know that still use their iPod Nano and who have an iPhone? Most people probably only use the Nano – if they have both – for the Nike+ functionality and upon release of the software for the iPhone, those numbers will probably drop too.

Perhaps a fresh look and a new price tag will boost that market once again.

As September approaches, you’ll begin to see current iPod supplies diminish. Apple have already got their redesign ready, that much is sure, and when September hits they’ll let it all loose.

Current rumours are suggesting a change in the Nano design making it longer to accommodate a widescreen for larger video viewing and a tapered design that sort of gives it the feeling of a squashed cylinder. If you mix that with the reports that the new MacBook designs will use a sheet of aluminium, perhaps you come across the new “style” that Apple are going for.

But if the picture of the iPod Nano is indeed right, I have trouble believing that Apple would actually design something in this fashion. The image that Kevin Rose released seems odd: look at the way the curved glass reflects the lights in the room. It seems to me that if you were to watch a video on that while lights change around you – like say on a bus or a train, the very thing people tend to use portable media devices on – the light would shift and change rapidly and make it more of an unpleasant viewing experience than add to the overall style of the device.

We’ll just have to wait and see.

Written by Leigh D. Stark