Samsung Lifestyle TV – new Serif 65” and Frame 85” (AV)

Aussies like big TVs, so Samsung has upped the Serif to 65” and the ‘artwork on the wall’ Frame to 85”. These are called Samsung Lifestyle TV.

These are both excellent 4K QLED TVs for very different user scenarios. The more playful Serif can sit on tripod legs, a bookshelf and take advantage of its same colour back.

The Frame artwork on a wall looks best as a piece of art or as part of a montage of artwork. The 85” is huge and will dominate a room – Look out, Da Vinci, because its art looks so natural.

On average, Australians have 2.7 TVs in their home. Our lifestyle range offers a smart TV experience coupled with Samsung’s leading QLED picture quality as our viewing habits evolve. 85″ is now the fastest-growing segment.

Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia

Samsung Lifestyle TV

The Serif

The 4K Serif introduced in 2020 has an iconic ‘I” shaped side profile reminiscent of a steel U-beam. It can sit on four legs or a desktop. The unique feature is the NFC connection to your smartphone. It also has AirPlay 2, Ambient mode (gallery), and accesses all the streaming services and apps in the Samsung TV app store. It is based on Samsung’s Quantum Dot QLED technology and can use most voice assistants.

Brief specs

  • 4K QLED
  • HDR10+ and HLG
  • Wide colour gamut and film mode
  • 4 x 10W speakers
  • Wi-Fi 5 AC and BT 4.2
  • 4 x HDMI 2.0 (1 x eARC), 2 x USB-A 2.0, Digital audio out

It is available now in 43, 55″ and 65″ for $1249/1695/2299. Serif is an unusual style – you can see more of how and where it is in use here.

The Frame

The 4K Frame introduced in 2017 is the ultimate artwork on a wall TV using Samsung’s Quantum Dot QLED panel for vivid colours. It has sold over one million units so far in 2021, making it Samsung’s first single year million-seller.

The Frame is both a device for watching TV and a lifestyle product that enhances a space with its design and enriches consumers’ lives with an extensive art collection. We are constantly exploring partnerships with new museums, galleries and artists to offer a much more comprehensive collection in the Art Store.

Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung Electronics.

It can be wall or tripod-mounted and has a range of modern and bevelled magnetic frames in Teak, Brown, Beige, White Brick red to compliment the décor. There are more than 1500 artworks that you can rent from the Art Store.

  • 4K QLED
  • HDR10+ and HLG
  • Wide colour gamut and film mode
  • 2.2 channel x 10W speakers
  • Wi-Fi 5 AC and BT 4.2 and Ethernet
  • 4 x HDMI 2.0 (1 x eARC), 2 x USB-A 2.0, Digital audio out
  • Motion detection and art mode
  • 6GB storage for up to 1200 4K images
  • Frame Art Store for 1500+ subscription images and AI-based curation analyses consumers’ patterns and tastes to recommend new artwork.
  • Uses one clear cable to stop cable clutter

It is available now in 43, 50, 55, 65, 75, and 85″ at $1499/1749/1999/2549/3549/5999 plus frame costs

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