Dyson Demo Store in Sydney morphs to virtual reality

Dyson’s new Demo Store in Castle Hill will be supplemented by a first for Dyson – its virtual reality (VR) store to help potential Australian customers to understand Dyson products in their own homes.

VR is not new, but it takes considerable resources to get it right. And Dyson’s thousands of scientists and engineers have been using VR to prototype and test their products, so it was part of the way there.

The Dyson Demo VR is the first virtual store of its kind. It is available through the Oculus store from 19 November. So yes, the catch is you need an Oculus Quest 2 headset and Touch Controllers to make this work.

The Dyson Demo Store VR experience will iteratively update and improve over time, with phase one including:

  • Product Demonstrations. Trial the Dyson Supersonic hairdryer, Corrale straightener and Airwrap styler on various hair types. Or the new Dyson V15 Detect cordless vacuum, which uses laser technology to illuminate the floor to find hidden dust.
  • Inside the Technology. Look inside each piece of technology to understand how the technology works through visual animations and interviews with Dyson engineers.
  • Home Trialling. Whether your home has carpets or hard floors, see how Dyson technology would interact with various features of your home to ensure you’re getting the right product for your environment.
  • Future releases will include a virtual shopping experience with the functionality to speak with a Dyson Expert, all from the comfort and convenience of home.

Dyson Demo Store, Castle Hill, Sydney

Dyson’s real Demo Store (more info) is at Level 1, Shop 16B, Hills Super Centre, 16-18 Victoria Avenue, Castle Hill, NSW 2154 (Seven day opening hours are 9-5 pm except to 9 pm on Thursdays and Fridays).

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