Sony Bravia Gets Content On Demand

Sony’s new Bravia’s are coming as Internet-enabled so you can download movies.

Sony Australia unveiled its 2010 Bravia range featuring the company’s first internet-enabled TVs. The Bravia Internet Video service offers new internet channels and as part of its launch, Sony Australia announced 15 channels that will be made available through its service, including catch-up TV and made-for-the-internet content.

The arrival of IPTV (Internet Protocol Television) represents a shift in the way Australians can view television, with videos streamed directly from the internet to a TV. Sony’s IPTV service – known as Bravia Internet Video – will be accessible through 21 TVs in the 2010 Bravia range.

Following the release, Sony will begin to roll out 15 new channels (11 available immediately), which can be navigated through the XrossMediaBar on the TV. Additional channels will appear automatically on the TV as they are added over time, with no modification required. The IPTV channels are designed to complement your existing Pay TV and free-to-air channels.

A combination of Australian locally signed and global channels, Sony’s Bravia Internet Video line-up includes Yahoo!7, SBS, Billabong, YouTube, Wired, Golflink, eHow, Video Detective, Podcasts, Livestrong, Ford Models, Epicurious, Blip, and NPR (audio).

This additional content is streamed over the internet through a broadband connection to the TV without additional set-top boxes or internet set up. As Bravia Internet Video is connected to the internet, the variety of content and channels available will continue to grow. The Bravia Internet Video service is free, utilising an existing broadband internet connection and package. There is also the ability to add pay-per-view movies or content in the future.

Selected Bravia models also include handy on-screen Internet Widgets so you can access real-time updates from applications such as Yahoo Weather, Yahoo News, Twitter, Facebook and Flickr. There are also exclusive Bravia Internet Widgets such as a FIFA World Cup 2010 Countdown.