GPS Market Becoming Cutthroat

Navigon is offering 24 months of free map updates in a market that is getting squeezed.

In what is becoming a very competitive GPS market due to smartphone vendors delivering mapping apps to their handsets, Satnav vendor Navigon is offering 24 months of free map updates to Australian customers that purchase a Navigon GPS device between March 25 and April 30.

The free updates will be accessed through FreshMaps, Navigon’s online map updating service on a quarterly basis. FreshMaps provides trusted, field-verified, and quality-controlled map and points of interest updates, based on data from NAVTEQ, the GPS industry’s leading digital map data provider. This ensures that Navigon customers have the latest, accurate and most up to date maps to accompany Navigon’s feature-packed suite of GPS devices.

The free FreshMaps updates complement recent price reductions across the GPS range. Each of the Navigon 6300 ($449), 4350max ($349), 3300max ($249) have been reduced by $50, while the 1400 ($199) has been reduced by $30. Each of the units will come with the free FreshMaps updates and can be purchased through Harvey Norman stores around Australia.