Activision Give Sony A Serve

Gaming company Activision has put Sony on notice over the latter’s pricing on the PS3 console

In an interview with the Times Online, Activision chief Bobby Kotick has taken a swipe at Sony and the pricing of the PS3 console, and has even hinted that Activision may no longer support the Japanese monolith.

And the reason? Kotick believes that its comes down to the PS3’s main rivals are just a better platform. “The PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform,” says Kotick. “It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.”

It doesn’t help that Kotick seems to resent paying more than US$500 million in royalty payments, and he believes that the pricing of the console will cause the number of games owners buy to slow.

However, the PS3 still has added value as a Blu-ray player and the ability to download BD Live content from the internet. However, with Nintendo and its Wii motionplus stick, and Microsoft showing off its Natal magic wand at E3 this year, Sony probably needs to develop its own motion strategy