YouTube Confirms Paid Music Service

YouTube has just confirmed to The Financial Times that it will soon roll out a paid subscription service that will deliver ad-free videos (specifically music videos) from various record labels. Unfortunately, those labels who won’t comply with the new terms and conditions will be blocked from the video platform “in a matter of days” (around 10% of artists currently on YouTube)…



YouTube has just confirmed to The Financial Times that it will soon roll out a paid subscription service that will deliver ad-free videos (specifically music videos) from various record labels.

Unfortunately, those labels who won’t comply with the new terms and conditions will be blocked from the video platform “in a matter of days” (around 10% of artists currently on YouTube). This move has reaped a lot of negative comments especially from the record labels’ side, with allegations that YouTube is abusing its dominant position in the market.

In its defense, YouTube’s head of content Robert Kyncl said that the new terms are fair and consistent, and are designed to give the music industry an additional revenue stream on top of what they are currently making.

The new paid subscription service called Music Pass will launch in a few weeks in the US. Aside from ad-free videos, the service will also allow users to playback videos offline which of course is especially useful when streaming is not an option.

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