World Cup three times as popular on Twitter than in 2010

Germany's 1-0 victory over Argentina in this morning's World Cup final set Twitter alight: a record breaking 618,725 Tweets per minute were sent discussing the match as the German team claimed their fourth championship.

By Alex Choros

Germany's 1-0 victory over Argentina in this morning's World Cup final set Twitter alight: a record breaking 618,725 Tweets per minute were sent discussing the match as the German team claimed their fourth championship. The previous record was 580,166 Tweets per minute, achieved during Germany's fifth goal against Brazil. For comparison, Spain's winning goal in 2010 resulted in 183,060 Tweets per minute.

Click here for an interactive heat map showing just how the conversation on Twitter unfolded.

Data from Facebook suggests over 300 million participated in the global conversation about the World Cup over its four week duration. Prior to the final match, global support favoured Germany (55% to 45%). 71% of Brazillians posting on Facebook favoured the team that beat them 7-1, and just 29% were rooting for their regional rival.

UPDATE: The match also broke the record for the highest level of Facebook conversation for any single sporting event in history: 88 million users had more than 280 million Facebook interactions.The previous recorder holder was the 2013 Superbowl, with 245 interactions. Interactions include posts, comments and like. 

Source: Press Release, Twitter Blog, Facebook

Leave a Reply