Vodafone plan shakeup: Unlimited talk and text on all plans, data controls for family sharing

Vodafone today announced what its calling its biggest "plan shakeup" yet, introducing unlimited talk and text on all plans, and inclusions such as a flat-rate for international calling overage.

Vodafone Chief Marketing Officer Loo Fun Chee said the "plan shakeup" is driven by three key points: simplicity, more value, and tailored content.

"We want to empower customers to use their mobile like want to, like they should, without worry," said Chee. "Our customers are telling us three things: they want peace of mind, they want to have flexibility and control, and they want to get value from their relationship with us."

As part of the shakeup, all Vodafone prepaid and post-paid plans include unlimited talk and text, all post-paid plans are shareable and provide bonus data when shared, select post-paid plans include unlimited international calling to ten countries, all post-paid plans have an AUD$6 per 60 minute flat rate for international calling, and post-paid inclusions such as Stan and Spotify are available on plans starting from AUD$60.

Vodafone Shaed, first introduced in February, allows customers to pool their data into one lump sum that is usable across all smartphones and tablets on the account. All post-paid plans can now be shared.

In conjunction with this, the telco is launching a new app to give users control over data usage across all shared accounts. The data control app will allow the account's owner to see how much data each family member is using, and turn their data on or off. At present, the app doesn’t allow users to set individual caps, but Chee said that this is something Vodafone will look at add in future versions.

Vodafone's data control app will be available from next week.

In addition, subscribers will be given an additional 500MB for each plan over AUD$20 per month added to a Vodafone Shared account. Up to nine devices can be added onto a shared plan, providing a maximum bonus of 4.5GB.

The majority of Vodafone's plans now have a new data cap. On post-paid plans, data has decreased from when Vodafone was running its double data promotion (which concluded yesterday), but increased from the base amount. For example, Vodafone's new AUD$80 plan offers 6GB of data, while yesterday it offered 9GB thanks to double data and an online sign-up bonus.

For the most part, this puts the telco's plans in line with Optus' post-paid offerings, but Vodafone currently makes a wider range of inclusions available to its customers.

A number of post-paid plans will receive unlimited international calls to ten overseas destinations. The ten countries include China, India, the UK, the USA, New Zealand, Singapore, Thailand, Malaysia, Hong Kong, and South Korea. Chee said that these are the ten most popular international locations Australians call.

The new plan range provides a varying amount of international minutes for countries outside of the aforementioned ten, but also provides a flat rate of AUD$6 per 60 minutes when subscribers exceed their allocation. 

With regards to "tailored content", Vodafone has introduced new add-ons, allowing users to add extra data and international minutes to their prepaid service. These add-ons start at AUD$3, and have expiries ranging from one to 28 days.

Vodafone's new post-paid plans (excluding handset repayments) are as follows:

A AUD$40 per month plan includes 500MB of data.
A AUD$60 per month plan includes 3GB of data, 120 international minutes, and a six month subscription to Spotify Premium, Stan, or the Sydney Morning Herald.
A AUD$80 per month plan includes 6GB of data, infinite standard international calls to ten countries, 120 international minutes, and a six month subscription to Spotify Premium, Stan, or the Sydney Morning Herald.
A AUD$100 per month plan includes 10GB of data, infinite standard international calls to ten countries, 120 international minutes, and a 12 month subscription to Spotify Premium, Stan, or the Sydney Morning Herald.

Vodafone's new prepaid plans are as follows:

A AUD$30 recharge includes 1.5GB of data, and a 28 day expiry.
A AUD$40 recharge includes 3GB of data, 90 international minutes, and a 28 day expiry period.
A AUD$50 recharge includes 4GB of data, infinite international calls to 90 international minutes, and a 28 day expiry period.

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