Ultra High Definition Television – Do you believe? I do

Best Buy, one of American's largest retailers has announced a massive, 13-week campaign to raise consumer awareness about 4K – also known as Ultra High Definition television. The campaign, "Believing Begins Here" is supported by TV manufacturing titans – LG, Samsung and Sony.

By Charlie Brown | Opinion

Best Buy, one of American's largest retailers has announced a massive, 13-week campaign to raise consumer awareness about 4K – also known as Ultra High Definition television. The campaign, "Believing Begins Here" is supported by TV manufacturing titans – LG, Samsung and Sony.

The use of the term "believing" is as interesting as it is appropriate. Until I purchased my first Ultra HD TV a couple of weeks ago, I was concerned UHD may not find a loving home in Australia like previous TV technology. The TVs are great, but there is not much (by that I mean next to NO) 4k content, other than a 4K Youtube channel and content that you can create yourself with a 4K camera. Not even the Xbox One or PlayStation 4 can output at such high resolutions. So why would you get one?

Well, one thing that I noticed immediately was that the upscaler in my TV is amazing. I'm not sure what resolution the TV is playing content, but it looks unreal. Whether I've been watching a Blu-Ray, DVD or even the World Cup on SBSHD, the difference between my 4K TV and my previous 1080P 100HZ TV is incredible. While the purchase might not be justifiable for everyone, I'm very happy I got one. I am enjoying my TV content even more, and isn’t that the point of buying a new TV? So I guess after a few weeks with a UHD TV, I too am a believer.

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