Samsung Roll Out HDTV App Store

Samsung Apps to be rolled out in multiple product lines to support a new dimension of home entertainment

Samsung Apps is claimed to be the world’s first HDTV-based application store where users can download and purchase applications from select 2010 Samsung HDTVs, Blu-ray Players and Home Theater systems via the upgraded Internet@TV – Content Service.

As a result of this new application platform, content owners and developers will now be able to develop one app that works across multiple devices, delivering a more consistent and intuitive experience for consumers.

Samsung Apps provides consumers a selection of content and applications from content providers and services – all driven by the new, faster and more flexible Samsung platform. Applications can be downloaded and viewed while watching TV.

The first batch of TV apps will launch in the autumn free of charge, while premium apps will be available for purchase via the platform’s transactional interface in the winter of 2010.

In early 2009, the company launched Internet@TV, the first widget-based TV service and captured 75 percent of the connected TV market share. This year, consumers will be interacting with their televisions through a wide range of applications. They’ll be streaming HD video, viewing personal photos, interacting with friends, and playing casual games all with the push of a button on their remote control.

Samsung Apps also supports select mobile phones around the world. Samsung Apps Mobile is already launched in England, France, Italy, and Korea, and will expand to approximately 50 countries worldwide in 2010.

The diverse range of apps will span video, information, lifestyle, games, and sports. Content partners will include Accedo Broadband, AccuWeather.com, The Associated Press, Blockbuster, Fashion TV, Netflix, Picasa, Pandora, Rovi, Travel Channel, Twitter, USA TODAY, and Vudu. More apps from partners globally will also be available within the year.

Using the Samsung Apps Software Developers Kit (SDK), content and application developers have new opportunities to build applications, content and services. The forthcoming developers program will be an open platform that encourages anyone from premium content owners to individual developers, to create their own applications.

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