Samsung On Education Drive

‘Mr Knowitall’ is Samsung’s push to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub.

‘Mr Knowitall’ is Samsung’s push to educate consumers on the benefits of its innovative integrated social messaging service, Samsung Social Hub.

Available on the Samsung Wave and Samsung Galaxy S, the campaign is a first-of-its-kind online experience that demonstrates how the comedic character, Mr Knowitall, knows everything about everyone in his social circle thanks to Samsung Social Hub, a feature that integrates all your social networks into one easy-to-use interface accessible in one click.

‘Mr Knowitall’ is a fully interactive media piece that tells a cautionary tale of a man who knows everything about everybody in his life; all thanks to information he has gleaned from using Samsung Social Hub.

Samsung Social Hub has been designed to integrate popular email services, instant messaging and social networking sites (including Facebook, Twitter, MySpace and others) directly into one convenient place. It delivers real-time updates from your social networks as they happen.

Mr Knowitall awkwardly stumbles through interactions, sharing inappropriate information he has gleaned thanks to being continually informed of everyone’s social media updates via Samsung Social Hub.

The ‘Mr Knowitall’ campaign can also star the viewer and their Facebook friends using Facebook Connect. Anyone who views the video can then embed themselves and four Facebook friends into the story, driving deeper engagement, talkability and encouraging sharing of the content and message.

Consumers have the ability to interact with Mr Knowitall’s story at any point, discovering how he gleaned the information about the people in his network. At any stage viewers can go back to any point in the story and find the relevant piece of social media information that led to that particular scene. This will help viewers understand how Samsung Social Hub works and the features that can be used to streamline all their social media experiences into one ultimate inbox.

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