LinkedIn Blogging Platform Now Open… Sort Of

LinkedIn’s blogging platform has been around for quite some time now, but this feature of the social network was only open to a select “thought leaders”, including people such as Barack Obama, Richard Branson and Bill Gates. At present, the current publishing system lets “influencers” share long posts with no limitation on word count and appears prominently on the network’s website, app and newsletter…

 

LinkedIn’s blogging platform has been around for quite some time now, but this feature of the social network was only open to a select “thought leaders”, including people such as Barack Obama, Richard Branson and Bill Gates.

At present, the current publishing system lets “influencers” share long posts with no limitation on word count and appears prominently on the network’s website, app and newsletter. With the opening of the platform, users who choose to participate may post their thoughts on LinkedIn and will appear on their profiles as part of their professional identity.

Fortunately, the people at LinkedIn have decided that it will now open the platform to all its users. The company said that the rollout will be staged, with initial access arriving for 25,000 users, while the rest of its 277 million users getting access in the next couple of months.

With this new scheme, LinkedIn plans to improve its overall site traffic and become a go-to-place when searching for quality content – an initiative which the company had long wanted to fulfil, which involved the purchase of a news-reading app back in the early part of 2013.

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