Facebook Introduces Its Audience Network Ad Network

After months of testing, Facebook has finally unveiled today its mobile ad network called Audience network at its F8 developer conference in San Francisco. The network was designed for advertisers to extend their campaigns beyond the company’s website and into other mobile apps and uses  the same targeting technology in use on Facebook ads today including Custom Audiences…



After months of testing, Facebook has finally unveiled today its mobile ad network called Audience network at its F8 developer conference in San Francisco.

The network was designed for advertisers to extend their campaigns beyond the company’s website and into other mobile apps and uses  the same targeting technology in use on Facebook ads today including Custom Audiences, core audiences and lookalike audiences.

Ads are delivered to end consumers in three formats – banner, interstitial and native and will use the same creatives that advertisers use on their Facebook ads. Moreover, advertisers can use the Facebook SDK or work with a mobile measurement partner in order to evaluate engagements and conversions and extract demographic information.

At the moment, the Audience network can accommodate advertisers that are looking to drive app installs or app engagement, but Facebook said they’ll soon expand to include other marketing objectives in the future.

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