Facebook Acquires WhatsApp Messenger

The market for instant messaging apps is arguably one of the toughest in terms of competition from both big shot app developers and small start-ups. Today, a major curve ball was thrown to developers who are building apps for this segment as one of the most popular messaging apps – WhatsApp was acquired by Facebook. WhatsApp who now has over 450 million monthly active users (which roughly…

 

The market for instant messaging apps is arguably one of the toughest in terms of competition from both big shot app developers and small start-ups. Today, a major curve ball was thrown at developers who are building apps for this segment as one of the most popular messaging apps – WhatsApp was acquired by Facebook.

WhatsApp now has over 450 million monthly active users (which roughly translates to around 320 million daily active users). The acquisition will cost Facebook approximately $19 billion, including $4 billion in cash and around $12 billion worth of Facebook shares.

The acquisition is set to be finalised by the end of the year. And just like what happened with Instagram, WhatsApp will run semi-independently and will retain much of its brand and existing offices; and at the same time take advantage of Facebook’s expertise and resources. WhatsApp’s CEO and co-founder Jan Koum will join Facebook’s Board of Directors.

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