Dendy Direct video-on-demand streaming service launches

Independent cinema chain Dendy has launched Dendy Direct, a new video-on-demand streaming service. The service is initially offering over 600 movies and television programs for purchase or rental.

By Alex Choros

Independent cinema chain Dendy has launched Dendy Direct, a new video-on-demand streaming service. The service is initially offering over 600 movies and television programs for purchase or rental.

Pricing on Dendy Direct is in-line with competitors such as iTunes; high definition quality new release movies such as Nymphomaniac and Dallas Buyers Club can be rented for AUD$6.99. Dendy Direct is however offering a number of high definition rentals for AUD$1.99 (AUD$0.99 for standard definition). Customers are able to watch their rentals for 48 hours.

Despite the chain's independent leanings, it is still possible to rent and buy blockbuster titles such as The Wolf of Wall Street, American Hustle, The Expendables and Alien.

Dendy currently has licensing deals with 20th Century Fox, ABC Commercial, Beyond Home Entertainment, The Walt Disney Company and all leading independent distributors.

Dendy Direct will not only be competing against local offerings such as iTunes, Google Play, Quickflix and Fetch TV, but overseas services such as Netflix that Australian customers can access through VPN.

A Dendy Direct app is available for both iOS and Android.

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