CES Award For TomTom

TomTom iPhone application gets design and engineering honors for iPhone application

Satnav vendor TomTom has been named an International CES Innovations 2010 Design and Engineering Awards Honoree for its app for iPhone.

Products entered in this program are judged by a panel of independent industrial designers, engineers and members of the media to honour outstanding design and engineering in cutting edge consumer electronics products across 36 product categories.

The TomTom app for iPhone features:

• TomTom’s turn-by-turn navigation software

• Text-to-speech which helps users to keep their eyes on the road by enabling street names and places to be read aloud as part of the spoken instructions

• Advanced Lane Guidance which gives drivers extra clarity when navigating difficult junctions. For the first time this is in both landscape and portrait mode

• “Help Menu” which provides direct access to emergency numbers and directions to the nearest emergency providers

• TomTom’s unique IQ Routes Technology which calculates the best route possible based on time of day and day of week

• Latest Tele Atlas maps of North America

• Automatic rerouting in the event the driver misses a turn

• 6 million Points of Interest

• iPhone-style features such as multi-touch, pinch zoom and ‘navigate to contact

The Innovations entries are judged based on the following criteria:

• Engineering qualities, based on technical specs and materials used

• Aesthetic and design qualities, using photos provided

• The product’s intended use/function and user value

• Unique/novel features that consumers would find attractive

• How the design and innovation of the product compares to other products in the marketplace