Aussie tech goes for gold at Commonwealth Games

When you're watching the Commonwealth games this year and you fire off a tweet or status update, it's all being aggregated and managed by an Australian company. While you might not have heard of them, Stackla have everyone from Qantas to SBS to Department of Immigration to the NRL to Coldplay using their services to manage their fans' social engagement!

By Alex Choros

When you're watching the Commonwealth games this year and you fire off a tweet or status update, it's all being aggregated and managed by an Australian company. While you might not have heard of them, Stackla have everyone from Qantas to SBS to Department of Immigration to the NRL to Coldplay using their services to manage their fans' social engagement!

Stackla allow organisations to aggregate, curate and display all of the social media content around their brand on Facebook, Twitter and Instagram, which can then be pushed to anything from their website to giant blimps. In the case of the Common Wealth Games the social content is not just being shown on the internet, but on 22 giant screens around the games.

While Stackla is only a new company, launched in 2012 by two former digital content managers for the AFL and NRL, Damien Mahoney and Peter Cassidy, it's already making waves. In November last year, Twitter named the platform one of its exclusive global technology partners.

So you could say that as Australia competes for gold at this year's Commonwealth Games, we are already achieving gold in the management of social media. Or you could just pick up your phone, tweet about the games and leave it at that.

Source: Press Release

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