Apple’s Music streaming service is real and has a big focus on discovery

Apple today announced Apple Music, its heavily rumoured subscription music streaming service. The company says the Apple Music library will contain over 30 million songs, a large chunk of the 43 million songs available to purchase on iTunes. It is not clear whether the Apple Music library will include artists who've traditionally avoided streaming services such as The Beatles and Taylor Swift.

Introduced by Beats co-founder and senior staffer at Apple Jimmy Iovine, Apple Music was described as a "revolutionary music service curated by leading music experts that we help hand pick".

"The music industry is a fragment mess," said Iovine. "Can we build a bigger and better ecosystem with the elegance and simplicity that only Apple can do?"

Taking a cue from the late Steve Jobs, Iovine said Apple Music isn't just one product, but three: a streaming service, online radio and a social network.

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