Apple poach Tag Heuer executive for speculated iWatch launch

Apple has poached a senior executive from Swiss luxury watch brand, Tag Heuer. The employee in question is Patrick Pruniaux, its vice president for global sales and retail. It is speculated this could be to assist with the a rumoured iWatch launch toward the end of the year.

Apple has poached a senior executive from Swiss luxury watch brand, Tag Heuer. The employee in question is Patrick Pruniaux, its vice president for global sales and retail. It is speculated this could be to assist with the a rumoured iWatch launch toward the end of the year.

Pruniaux's hiring is the latest in a line of luxury fashion executives Apple have hired. These have included the former head of French fashion brand Yves Saint Laurent, Paul Deneve, and former Chief Executive of Burberry, Angela Ahrendts.

Rumours suggest that the heavily speculated-on wearable will be announced along a new iPhone in September.

Sources: Reuters, Gábor Balogh

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