AFL To Get 3D Treatment

One of the big pluses claimed by 3D is the ability to allow sports fans to become integrally involved with the action – with the technology giving people the ability to literally be in the game.


One of the big pluses claimed by 3D is the ability to allow sports fans to become integrally involved with the action – with the technology giving people the ability to literally be in the game.

The Essendon FC home game against the Western Bulldogs will be a test-bed for 3D TV. Working with Essendon sponsor Samsung, a 3D videographer will shoot an Essendon FC training session and match on 28th May 2010 at Etihad stadium.

“3D TV has created an incredible interest from broadcasters and sporting organisations alike keen to be involved to develop content specifically for this new technology. As the first manufacturer to launch this innovative product, Samsung is leveraging our associations to drive awareness and excitement in bringing local and relevant content to Australians,” Lambro Skropidis, Head of Marketing, Corporate Marketing, Samsung Electronics Australia. “The winners in this test run will be AFL and sporting fans at the ground on the day and at home in the future. We are starting to see some real momentum in the plans to release 3DTV content in the future.

On match day, Samsung is bringing its 3D TV experiential booth to the concourse for viewing Samsung 3D TV, as well as showcasing the filming with live crosses with Channel 7, promotions at the ground and additional advertising to promote the 3D TV activity taking place.

In addition, Samsung is further ensuring mass publicity in its activities in the lead up to the game, with a strong advertising campaign, electronic direct mail to Essendon members and the opportunity to win a 3D TV package.

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