40% of iPhone users will switch if the iPhone 6 doesn’t have a bigger screen

Two in five consumers intending to buy a new iPhone would change their minds if the handset does not have a screen larger than four inches according to figures from Telstye's Australian Smartphone Market Study. Telstye managing director Ford Fadaghi said: "40% of Apple's base is at risk if they don't release a large-screen phone this year".

Two in five consumers intending to buy a new iPhone would change their minds if the handset does not have a screen larger than four inches according to figures from Telstye's Australian Smartphone Market Study. Telstye managing director Ford Fadaghi said: "40% of Apple's base is at risk if they don't release a large-screen phone this year".

Despite this, Apple has retained the highest repeat purchase intentions at 70%. Android has however closed the gap, with the repeat purchase intentions for devices running the little green robot rising over 60%.

Current rumours suggest that Apple will launch a 4.7" iPhone in September this year, and may also launch 5.5" alongside it. September 19 is pegged as the release date.

Despite strong brand loyalties, Fadaghi says the Australian smartphone market is still up for grabs. "Roughly a third of those intending to buy a new smartphone in the second half of 2014 have not decided on the platform they intend to purchase and around a third intent to switch platforms".

Source: Telstye, News.com.au, Mac Rumours

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